Lang and Lit Rainier Fourie

The target audience for this ad is men, especially fathers, with the appeal of nurture because of the different techniques this ad is composed of. This image is composed of a father and child and the product that the advertising is trying to sell. There is the technique of plain folk for the relationship with the man and child. The lighting for the picture is very light; correlating with the mood on display, joy and happiness. The colors they use also express the feelings displayed; light blue, crème and turquoise. In contrast the image of the product contrasts with the light tone in the image with the father/child. There is still a spotlight on the product themselves but the product is darker than the light image on the left of the overall ad. The lighting matches with the appeals that the ad is trying to display. The appeal for nurture (with the family) and the appeal to dominant (to be become a better and more caring father). This is shown through the text ...

I feel like our presentation was good. It was short and sweet and didn't dwell on anything for too long. We presented our company and each phase of the presentation quickly and effectivity. We should improve on our organization and practice. I feel our slide show was good but the presentation needed work. The appeals we used in our presentation was "the appeal to achieve" and the "appeal to nurture". We used these because our campaign was about a bike sharing program in Abu Dhabi. The appeal to achieve was used to achieve a healthier lifestyle and a cleaner more environmentally-friendly Abu Dhabi. Obesity is a problem in Abu Dhabi especially in children, so we used the appeal to nurture so that parents will want to use the bike share program to become not just healthier themselves but for their children as well. 

 In this men’s cosmetic ad, we see a man in the shower, using the product and showing the customers all its uses. The intended audience for this ad is men. The intended audience is men because it is a male product and it appeals to men’s shopping values and appeals.   Men are proven to be more direct, take less time when shopping, and not that “caring” when it comes to shopping. This more direct and “less-time taken” while shopping is how advertisers make their ads for men. It showcases how men can take less time in the shower and “get more done in the shower with the extraordinary lather of Nivea’s first 3 in 1 shower gel”.    The ad appeals to men’s need for aesthetic sensations. The need for aesthetic sensations is the need to look better. This ads uses a male model looking good but also efficiently; affecting men’s need to do things faster. It is human nature also to look better to find a potential mate to produce offspring. This ad appeals t...

There is a constant debate on weather advertisers have a moral duty to avoid using common stereotypes to sell a product that will be seen by millions of people. Adverts is used to persuade consumers to buy a product by using a “wow factor” - usually a model or famous actor – or by using stereotypes to convey a message in seconds whereas usually it would take minutes. Adverts have a limited time to show and convince people to buy the product it is selling. Adverts only have seconds to catch the eye of consumers. Advertisers then only have a few seconds, and those seconds count. It isn’t advertisers duty to avoid using stereotypes; their duty is to sell a product and make money. I believe it isn’t the advertisers moral duty to not use stereotypes because their whole career is on using stereotypes. They have to use stereotypes on ads to effectively sell you the item. I do believe however advertisers should be using the “correct” stereotype; if there is such a thing. By usin...

Ads are used to persuade consumers to buy a product through the use of media. Ads are a effective way to do this because of they way they reach a mass amount of people. In these three fragrance ads, “Jimmy Choo Man” , “Old Spice”, and “Dolce & Gabbana”, they all use very similar techniques to persuade the consumer and similar techniques on how they use/show gender. In the “Old Spice” and “Dolce & Gabbana” ad they both use a technique called “decorative portrayals” where they use good-looking models or actors not using the product but rather showing it off. In the Dolce & Gabbana ad, Scarlett Johansson is a “decorative” piece that is showing off the perfume that Dolce & Gabbana used. In the “Old Spice” ad,   Isaiah Amir Mustafa, is also a “decorative piece” with the popular campaign as “The Man Your Man Could Smell Like”. Both ads are successful. These ads tell us about our societies believes and wants towards things. When looking at ads in general, there a...