Gender Stereotype Blog

Ads are used to persuade consumers to buy a product through the use of media. Ads are a effective way to do this because of they way they reach a mass amount of people. In these three fragrance ads, “Jimmy Choo Man” , “Old Spice”, and “Dolce & Gabbana”, they all use very similar techniques to persuade the consumer and similar techniques on how they use/show gender.

In the “Old Spice” and “Dolce & Gabbana” ad they both use a technique called “decorative portrayals” where they use good-looking models or actors not using the product but rather showing it off. In the Dolce & Gabbana ad, Scarlett Johansson is a “decorative” piece that is showing off the perfume that Dolce & Gabbana used. In the “Old Spice” ad,  Isaiah Amir Mustafa, is also a “decorative piece” with the popular campaign as “The Man Your Man Could Smell Like”. Both ads are successful.

These ads tell us about our societies believes and wants towards things. When looking at ads in general, there are a lot of more ads that cater towards what people “desire” and not what people “need”. Ads are so effective and powerful because of the affect it has on the general public. Ads can change perspective by a few clever lines of dialogue and a famous or recognizable figure.