Ad for men


 In this men’s cosmetic ad, we see a man in the shower, using the product and showing the customers all its uses. The intended audience for this ad is men. The intended audience is men because it is a male product and it appeals to men’s shopping values and appeals.  Men are proven to be more direct, take less time when shopping, and not that “caring” when it comes to shopping. This more direct and “less-time taken” while shopping is how advertisers make their ads for men. It showcases how men can take less time in the shower and “get more done in the shower with the extraordinary lather of Nivea’s first 3 in 1 shower gel”.   The ad appeals to men’s need for aesthetic sensations. The need for aesthetic sensations is the need to look better. This ads uses a male model looking good but also efficiently; affecting men’s need to do things faster. It is human nature also to look better to find a potential mate to produce offspring. This ad appeals to everything a man desires and his tendencies when shopping.


Comments

  1. Milly Vermeulen15 January 2018 at 20:13

    This is a very well written analysis of the ad, it shows great understanding of men and women stereotypes in advertising and how the advertisement appeals to the mens shopping values.

    ReplyDelete

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