Do Advertisers have a moral duty to avoid stereotypes?

There is a constant debate on weather advertisers have a moral duty to avoid using common stereotypes to sell a product that will be seen by millions of people. Adverts is used to persuade consumers to buy a product by using a “wow factor” - usually a model or famous actor – or by using stereotypes to convey a message in seconds whereas usually it would take minutes. Adverts have a limited time to show and convince people to buy the product it is selling. Adverts only have seconds to catch the eye of consumers. Advertisers then only have a few seconds, and those seconds count. It isn’t advertisers duty to avoid using stereotypes; their duty is to sell a product and make money. I believe it isn’t the advertisers moral duty to not use stereotypes because their whole career is on using stereotypes. They have to use stereotypes on ads to effectively sell you the item. I do believe however advertisers should be using the “correct” stereotype; if there is such a thing. By using the correct stereotype, I mean, they should use stereotypes in moderation and use stereotypes that isn’t insulting or potentially damaging to society. For example, the extensive use of models that portray a unrealistic body image for young girls. In the article we read, it said that female models on average are 5’11 and 130 pounds while the average American women is 5’3 and 160 pounds. People can see a correlation of seeing these ads continually and regularly (particularly during puberty) for young girls can drop there self-confidence and potentially lead to depression and eating disorders. I believe advertisers shouldn’t completely stop using stereotypes in ads because then ads would not make enough money to become a career. I also believe advertises should be more aware of the stereotypes they use and the message the ad could convey. I think there should be more laws and regulations regarding ads and what they can show/release to society.